Key Takeaways Scaling isn’t just about increasing spend — it’s about where and how you allocate it across funnel stages. Most brands over-invest in cold traffic and under-invest in retargeting and testing. A flexible budget system allows you to adapt to performance swings without panic pausing. You don’t need a huge
Key Takeaways Ad fatigue is one of the most common (and expensive) causes of declining Facebook ad performance. Most fatigue problems stem from repetitive creatives and overexposed audiences. Simple systems for refreshing hooks and formats can extend ad life and keep ROAS stable. Scaling performance depends more on creative
Key Takeaways The best-performing Facebook ad funnels focus on intent, not just impressions. Cold audiences need storytelling and trust — not hard sells. Each stage of the funnel should serve a specific psychological goal: awareness, belief, action. Funnel alignment can lift conversion rates by 2–3× without increasing a
Key Takeaways High CAC usually points to problems in creative, funnel structure, or audience targeting—not just your bid. Fixing CAC doesn’t always mean lowering spend—it often means improving what happens after the click. The most profitable brands in 2025 optimize blended CAC across the funnel, not per ad. Smart twea
Key Takeaways Creative is the biggest driver of ad performance on Facebook—more than budget, targeting, or bidding. Most underperforming ad creatives suffer from poor hooks, weak storytelling, or lack of clarity. Winning creatives are built around user psychology, not just product features. The brands that scale have a rep